SABIC Research & Technology Center, Bangalore
Project duration
6 Months
Platform
Responsive Website
Project Type
Graduation Project
Domain
Petrochemical
Methodology
Double Diamond
User Testing
NASA Task Load Index
Overview
SABIC was first conceived in 1976, 
and began production in 1981.
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Ranked among the world’s largest petrochemicals manufacturers, SABIC is a public company based in Riyadh, Saudi Arabia. 70% of the Company’s shares are owned by Saudi Aramco,
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It is the second largest public company in the
Middle East and Saudi Arabia as listed in Tadawul.
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SABIC was ranked fourth in the world among 
chemical companies by Fortune Global 500.
Sponsor - SABIC Specialities
Specialties Business serves advanced technology spaces with high performance polymers, specialty compounds and additives, and advanced materials.
Specialty materials serve applications ranging from emerging technologies associated with the 4th industrial revolution, such as artificial intelligence, 5G infrastructure, net zero solutions and electric mobility, to smart electronics, medical devices, and robotics.
SABIC Material Finder
The SABIC Material Finder simplifies material selection by providing access to SABIC’s extensive portfolio of thermoplastics and advanced materials.
Detailed product information, application guidance, and technical support, aiding engineers and designers in choosing the right materials for their projects efficiently. With customisation options and technical content,
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User testing
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Sequence Model
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Flow model
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Cultural Model
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Artifact Model
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Online surveys
Project
Brief
Transform the website into a user-centric, visually appealing, and industry-leading platform that caters to the needs of both new and existing users.
Success Metrics
Increase in website registrations and downloads
Improved user engagement and time spent on site
Positive user feedback and improved brand perception
My Initial Thoughts after conducting UX Audit
My
learnings
During my six-month internship at SABIC, I gained invaluable insights into the inner workings of a large corporation. I had the opportunity to engage in the complete project cycle, from research to usability testing. It was remarkable to connect with a global user base and gather insights, learning how to translate these insights into actionable business opportunities. I also experienced firsthand the practical implementation of design methodologies. Additionally, I learned to navigate and function effectively within a corporate hierarchy and a diverse cultural environment.
